Marketing
September 28, 2016
Nordstrom's mobile app
By Brielle Jaekel
NEW YORK – An Almighty executive at the Mobile Marketing Association's SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.
{"ct":"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","iv":"03b618ffc497c486d135a099c55c5145","s":"9a4bd1b1d899d850"}
Share your thoughts. Click here