Marketing
September 28, 2016
Nordstrom's mobile app
By Brielle Jaekel
NEW YORK – An Almighty executive at the Mobile Marketing Association's SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.
{"ct":"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","iv":"6ef3d8d0642a139c33aaca791c7e086f","s":"a0a80d4e00d265ef"}
Share your thoughts. Click here