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April 11, 2026
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Retail

Customer-driven data can help solve pain points, says SAP exec

September 28, 2016

Westfield World Trade Center Web site Westfield World Trade Center Web site follows helpful protocol

 

By Brielle Jaekel

NEW YORK – During the Mobile Marketing Association's SM2 Innovation Summit 2016, an executive from SAP noted that customers prefer an SMS pin authentication process when purchasing with retailers.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Subscribe now: $12 for 12 weeks
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