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Media/publishing

Print resiliency apparent 40 years on from Ipsos’ Affluent Survey debut

September 29, 2016

Image courtesy of Net-A-Porter's Porter magazine Image courtesy of Net-A-Porter's Porter magazine

 

By Jen King

NEW YORK – Since the launch of Ipsos’ Affluent Survey in 1977 the way media is consumed has drastically changed, going from analog to digital, but the wealthiest individuals' behavior and sentiment has stayed relatively unchanged.

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