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Marketing

UGC, influencers boost storytelling on visual-centric social media

October 18, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Affluent consumers look to feel happy about purchases above all else: report
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