Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
{"ct":"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","iv":"5236ae5ca10b8113038d842264555163","s":"05087f4b4bde28b8"}
Share your thoughts. Click here