Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"7baeafd54c3fc10cf02d282e890e2ffd","s":"7cf710c8398b0760"}
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