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Marketing

UGC, influencers boost storytelling on visual-centric social media

October 18, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.

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  1. Relationships are the new currency in luxury sales
  2. Auto buyers increasingly supportive of online purchasing
  3. Rosewood launches new wellness retreats worldwide
  4. Kering ranks in top 10 of world’s most sustainable companies
  5. Why luxury brands must radically rethink sustainability
  6. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  7. Day’s wrap: Kering, Gucci, Natural Diamond Council, Taj Hotels and marketing webinar
  8. Burberry transforms customer experiences through digital innovation
  9. Montblanc celebrates its newest smartwatch with ‘moving’ campaign
  10. Gucci visits Hyde Park in winter campaign
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