Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"cf24b2e6d1a2030dcc50f3d81ae6fef8","s":"feebe9099e9cd7c1"}
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