Retail
October 25, 2016
Neiman Marcus Cashmere Collection, fall 2016
By Jen King
Department store chain Neiman Marcus boosted its online engagement by revamping its approach to look books, going from a standard grid layout to intuitive, shoppable pages.
{"ct":"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","iv":"19dcbb544b2e4f0b6cd780a9d1358acf","s":"9d166dc18235a66b"}
Share your thoughts. Click here