Marketing
November 3, 2016
Social media is influencing purchasing decisions
By Brielle Jaekel
NEW YORK – A Brand Networks executive at ad:tech New York 2016 detailed that social and ad-blocking usage will continue to grow, making it imperative that brands leverage data to create native experiences.
{"ct":"6FyQFmlMtOcfeAIbVrDQpUBc3FNoXn91MQcYkSg9RaU6naybTMVLj8YD2BgWqnoeG3YCjXGJ4PQKdcUBI5xm8vVvUNe\/vM2CxhhYPEohxrmmjHk31DOvZrEdjkZMruHmwzmHsiw\/gjrT6HvXCWVkUQ8B8jYpA\/5paJCuklef6QHEQSQtsueoaGDHJF5LEjvxGTBJ+0oaSGkjtNdTPboW9oJdcVdy73HKnp2M9EgpAF8AmDmbHNhub8monKrsYV7VrvRyDCLGSSvDJQGIEEfx6+RPwyhaV7jPOhY7Gfku\/jdFhAXsEKYxj1r4l0n4+BqyZQehw\/hC9QTo4z\/JlbMJdctgYvxQyn7530xjZSgDDOEPI902K49774eJqKnlKJiHldk5cYKf3+pBEEuWm9mpBwARGPSTqYZcfB2tbWjnSN4sZ6IroIEW6UttFUfI5CiCGronFWsdY9OGXZMwA+BRw30wfZUdATd8Ih9jWR9I+jsFwpHV7JbRp6EkmL9zie43mKjCOn9hees4tPoWQio5JxjYssZ6JoHc5gsOKNW0m2MqeD+lnM6ydrJlY4tQejAVYMuVEblMR2CsnhihY73Uw5c+vRvo6BfPjYjor6YwlBZkoge0ZcR9JRimbPGFJmQ46y0l5lDi8yztPqrnqaZLekX6hZFbQmLdjoqAi9nZQ+Jj8vEmdocLHZ+BKQKofPAII0Xwusa7EMF\/ZM52dl4Oal0JaW\/QlT4p0jJViRtzN9++3ljWqRd8CdWdi\/2lAJjzCZKT48JQccGAKuM6y31LhK6onJZlBwfzMZJqWEWHXYumoSHhzQw8B4CylkYIa+i54mDu8eGuAPMiMtzW7giJ8NM4o7m5gipFjD9yi8MyVO4hAwrslMoAUmFzfCq3veSya5f3J\/6giwLtexoSXJKfQqoKjta3GTsdJ0Dk22Apjj4+\/CxLx8CLOOtqGFGHuypdr1HZXlfO0jdL6CXv0EYkqiz1gtllanbRg50bSPEw9oFsCfe0G7KHpVFfRAfZrH5tHH0YnFKC2XCYoag+hlUXWaS0yoeC7jigl0MTasaXoZ8aUUPsAQuwxkvNOm9W2lY5kwmpqd1sbmDqMqIKzZPppKs6uIXU1yOEajYZ9\/Qm5Xq6GJA2p5vIzUbAArPUVRHerZuHSpsmtvUSl7BzB2MBEhHAvWLiUx36krb8jD92sZWXhnGKKUOX1TBetDefTnSndxGKizV8rySR9PvMvjV7Y1k2axCBmnU1HqpEwAN5qVxKrhVryKi2XouyYkLBCMPLJbNILZSJgy3skF7MBfP2uAqdmTPN0ZIvdWZSs+rvwD1Mt5XLK066lZpOUdgXwWNqC3jUej8DQcc1IP9auw\/AlJ7VnuzvO8NFU1d+8h1gTH+PLdoeD8jZaCSl3Foak2m6Ir2L\/Zo17\/zgYDF4EY4DvM8b+d8MIr7IB\/LhjTXG8P\/pYWHj\/p2PBuM7KXn7uqvWGLDUrCRAkHA+d49xZotK5MNScJPGIT+7jeT6HE2p5+gZ0lG8EtKehU4DVonw3LKj6wWIlAoo010xtu1bCtBxrZyXToTp0qA10i6LJ\/w5vEB5CDqlFw24VegCJUkH3fWJwgWu4GsXuEHcgbggMN9RuZEyUxKaOuX6qt0oTxQGjs9UvqUsC\/UEx7cMB1RkMKIFQu57yNuMK3\/ds6toM2SpQytP26nyrS7v6yHJVr0LAXnkR\/uN747lZGu5Mdrmn00c8BcR47gE+1U7k2AyvqomXuhbf+Frb+MjTzkK0njV2oPwEd+rHBHULuN69k5Ouvs08zeNR2sL41dlKlqlP15KylfUgT98tr1PZOE62d\/nMod63H0Ew5XXa3BBBjR\/FuP\/6zFqpioA7qp5\/aDH1kCTQcOzfyyMO\/bmcwviTKpe38ZoRWHwlcv5cw2wtT5zuw+hqM90FXsN75kn9OscHe\/91DR5PSG+jouHdMHaOlY6JL2vSXwu+JWqNCyKywPC70eQirSS+mjWoE3eZN1sPrr5yZEq5BMIHOrPxZp+yKyRtgKEXjpHSz5xFH5\/sKSAEYTpe3LDG5G89Sf4UECdjIr+fKYic4810UfmT\/\/FLElYfxFafE6Ygayw\/BWGBN4VLOOZ9i\/cz1LNc9QtDNnPyo6qcAJojjQanYlN\/K310ax\/OLSkcX6YHCALk1Rrnl8hixXXQSR4FsmR\/1DtX4DnErFQ62s95pfIwLDEqgbpmIeE4TCCFbW0TeaH7EL0IY7J1afU+WZcB01T3+gt5Q\/NYZe3fcPw3A5OutnQgBgLQx8HGMvKVy17mA2R3tMosJvJQvWl4x6xkQ2d\/\/sxNTcOr1izOTjDviF\/SyoNptSrJeX34SsyGVtVLYZ1ZoTS1wCtArHG1O53\/YPzab\/vRF1vwroIRuyZiv5JD+gczXSg\/aHt0SNYUBv6pIj5WWdqvEkphh6C7kW3bBPb\/8BoeM7XakgSBQpVCH5s2xhunRTWOh2njLPESYSev9r3yzM7W9N87kMsMiY43DSqLWd4O4Tl\/tzNNBoKeZnoLe3flgTvHpHR2JTtuNmgm\/JUClFpAnjAXiXIb2fZNKIACvQTNufUfUOAA6lHvBYWSU+5FKRCEGb9Rl\/4QKLhH\/OcGHeUAUF6N8WzoudgFLJtCxc2orrX9Dt8x+NJFzE\/h\/3wIGn6IZ0K6Jn3G8hGuhC24zVz8s9Zo5maJ71SA4RDSujNI8pXRkHYX8Z4NQ06x7NBz3STUZbX1aq8eizY4p\/3e7aedR5m1httMw1gbq+hBhH4c8Q+46\/llmUyYi9PBfrGBAjhN0Ia7H63um2AWYtk6JG9\/fpkTzOlofTf4kKILMMv91j4AWZa\/84HbxEG0sRyrmql9hohh+tKp26ZRC0UFoPb\/sG\/gOh+UB+55iG4wYMDoSnoJNYMmUcpSO1xytZhWo80ppCKN5RLrwif3NQxJbQHy8dcKZrcViFSmrpZ16CVGDat\/bPxwH6B3ROeAkSq0Rxgzt+JfJ1u7TrmNrB9WZz0ga2sctKWEEG1CYh49Va1nrvMtTsf\/02391cXvuGJHrdZZtGkDIveipyrObCRgYBAf1q+NZoJK7PnKGV952fIuMafoPE3oTMz6zxnE0lqHCrV5dYavq9R8tB5HY6fOyZ9OvZRQI7KgNZWyybgk\/B5McTfNNte3uJ9WjaSQzm5kD0qswPbitziEOq4LhbOgYj\/Pu5E8i4HboyNVPfCe19h1X2LyxdblNZvYydkiJayxxBPirpCGVso2rFHiV5ekLa1At2Uo44LL\/6FPkxS8jJecd3mF0MaH5aZl3VKoUF4dlGWHwxFxWKmadUESTnGrslDSe9RFH41QVOeS24zpyYbTqkqWJbaElAFwFM4CM12YN3\/HZGneRkRhxkHeXI\/Wk2hj5rj8YT3KXMfkfE9t8lDch05HAN3d63jjg7GpQ\/QV6kSA+te6RoTYk33npn1V8m7hOKAfuhz3j7ointWqElbujWx79kdWDveFTcpAz2Ub8vAveUlJEqQF09jlEiqEdQbMGyywTuJb2zhx3MEoU8btKFuGhVPGXlSUrU4vDB7igV8+jTFP3QnHcMnR2IVgIq6xAanNGhHylc0y8+T+3f8mnovQCngFilg+4nrehAvy2Lq58trNOQ0uECTwVUYxSuDcWjECcaNT5bHVxczAHw+MBd4X3CBpLuLZN3KLQ271ADDnVltujKJl7zq0u32FWAmLVrOTJBTM1eaTFWgEAXcdcMZtRbYcxle8AqjP4wAdKOCMY5Mj2hKGpQryoKeYWDK4WX5mJ0YFzRNErzRfcGAR94Aydz2sBn5d31TRrclJd35uAFCbO50YCqRHR3IbYL0YaCuQC9SeP1D1TClTnUzI\/xUobITbgUC09yCY9aHynsTbiU1JS3cORpBJ4IosIyZenzYGsy13Cs9hYWZhBT\/c8yqyQcwUYFP4Fa54sFEn4xHEXqfCOjiWYGjWeGTyxbS5ZlXvkk6A5ANRgWJBbL4FEw4mLMClBMvhQNY5UHzoKfujJMkNam6G1G9NL8rPvM3zFkcbDOF82jPcffr2slmYYcEU\/5mpY+AHkzieNb4grhOVzAS5Im2JmMUapDgot7WH8zdODek6Q7HXR5i5W9S2w6ACzVizkjJsYftXdEiReRP0PrdkXom3pkukZpJkH\/jZrlL8XrKpon1\/jYJkW+i9FpMtMD6DEUFSEjJulBdXyCDFkqO0VHKjoZPeoc86BdU1OY71iHhMdmJ\/Mr7sJ6uS\/NZTZRbMtoUZvg8MgPnYpcjsCJkDb5615ScVa5kkQ0ehR+EUjojoWnK1Q3ZX\/hWZuZH8JThaNn8vxbThj6mOrBgtyOzP4JNfLI+17G84atJRBvCaC75N6F4NeumQeAOqzNIUfjRfhTJPd9LuTI9c+YXSwbZwgP4emnhFf\/cdTjj7DPYHQxapU\/D6zYBhkjJGopNM7uHeJymsTgv5hKuig\/gylyzR561y66q7EUlih001YgkDkBkkNxiB4isPWmVr3OTL7hlZ9Nl4+bPS3rYHi9KQn4LFd249U9br3nSC3jNYRSGCgJJwWUjBeSn\/UxaukbaM\/LFfLuFnsekfbO8awMB4Zwavl3ERBEn3ZHq0oXULuVRhX\/RkYJrtG21iKLOZc+AUXsZzDWCZ8zBeqSMGrNXTuuz9y2+soqTb2pQB\/tNbippTJhJe0uzpZtcLT6kaDXnArc1ZnednCwXExPfzRzpJ\/Hp+Qz\/26VKvZ0QcggLCbpiEIcVMg+Q2Jnm7Td7xhbyZqQXk2XjzU4l1yWqSeuDpXXkR8iNsVtT52NIx+qcgFOQHoT7ILH0kxoY3+HtJ7ylWTa00DJGg2mazd4DXMuQ3JpnnrY1sWbdSWdNthqpwY2ZCcLUD+Qd7g8O6aqIeoXmZXkgfM5AQboCprVKmOe65Aksk422SusV\/e12g3ddmtBd\/TYQmKYCV+2kBIYJP+5WmFfhPHG+l5Qn5ZhkRxdxVezOH9p5UZMc4nvt2lLOKPavM7q6DMe0b84erZH00tEcJXTXaU2HmJ+92hwWd1RHfjm0q4KqXsplcA8b8TT9LnF25HzAIPqRVzut\/V9xGoOBGC8EmOh0uL17kC9hKyLxD0jJq6gqhIzrUgTlxd6t13z4aFlO+HuiyqU2YcYDgYb+bnVJRG4Dy\/SNBsNvSYRhQFWlElpMMp6m8JScmZQW8Zxs9jUwhGskSANxXprgJq4qLMNMKz\/\/2N9iS\/gMkrmawjGDVOZ21q+aAzlW1Z8vg9rPF+OXajHZRe0tUn\/Ayup3MAnJEhUDlbphe3A0kyAuwTf1HU4BEbfe2EX2M4j4VS+fQyAdkaKtoWJmQ8gqdIG+DT4m2hV5x053QxvnRlZplqYWrVokGQFBoB2B8wUjjhpxKVlh9aeFNwd\/U0lzC6k4MoZNZ4emZQIrp8PfAsYzg2CeOcP\/3hC6qawBUa24x5wFBUGDC9mwbMm95QhVkThNOgFiG4CJpOm5jqU6ScjIZe\/+GhAAxYqIVB4C9X+sXvqM5PaaiOxtf80BqsYYAp7xX4BCQu7Cb78w9CXVBMzIiYbhu6J61J1BMEJmMp2QBXoK40F\/\/5J9M23uU1zbns3toOs1YJeaNIgIAN7MhvVF5rF0jj4IAjnBHhIF8zeIl9U\/a5fZdtO3ecaPdQd8QQVhon82\/gUooSbj9k1wATWLoqrj2dJ7xvtbnMfmXM9e0eTCEnKniqyUHHyXedXDVhGuzv7E8KSpOScJVuZGYRm65qfc6\/ADD4YbE8ON6cXfL1ZnBdgUiIaQOs1hK2ehXHu2omPNykypHAcUETzVj9tHQKjVw2eQVtKmgcg2nXsXdH3DIIyZ7rQo6IFESas4d7n6mzPl1YU7qEzl\/DWhBT6t1pd9+giL2Cgp2sb2GogIc6ZnmAHkMOGTVN\/oZk27UDPZQ1zURQelHVBwZjpx\/Px1390XwIK2umG41DoeG9SSOldmRiot9ULqfpBYc7INqmC5zyFrDjXcquJmhjv8c2jX\/6kz63JOhPKK1wba4IIKyb6pEsGJnmlk3g5zeiO30eLXb3d7kUyqKBdqAwlweeXRsUoUZl6NiIedBh5dv0sLYV8ZFxzzqSkxjPkynQpWEuNBC9VQWdl1vUQwQlufLDwSmbXULRbXoxUFOwCSf3LF5fHnXDfsXLsOA0M1dSsZR10CHxZWQyruZy5U+1Loty4udjd1EUsdRaPcpOXTsyntruLiLoRpoIsAJ4O5T5aK+An9SJitLP\/USGhx58av4yXASkcaeM1v\/mSxn\/6OWB2frHqj7F4QsFTDVxZUHpnqUl2faw1T19SbaC77HvmkiR\/EFnArxB+JNsCe7CSslGROKOYJpzVIre\/cw9HO1XqA8wH3JqawPNatDcmDNY86m7SfOziuPdTu5+oqxK0yuXyud3\/Qb1IhOoBbBoqII0WPpmlDN2cEb\/IBf22eb2Eyj9CyHG0jlk\/EVuc8gtUZPofEYP+cN\/U1ooNKn0VgwOLc999QR9Mf5+3TpjBRTykb3IcTNYNRRkljdYoiGzM8g2S2G68BTB1OECpOXaTkxxVUS4eVSUG9dHXJqVLtbkiTq10HQkIf0bxu5Ro2gJwdEJ8cqdEEcGXuGflBgF2T2EjlkPFvlM3lqNEFtUrQi7L8c8kKSY3wT+2xMSHyqLPnvcCJqXgmWROiRMUOkEp\/6e2pE7y7fBtebc07JK+bK3e\/XtlmOZQxO416DXwGIqKrMQJ\/WDgXy7x8lfmMT0icNXS5iM8UniU+7JenzX1K+6g1Bl8KPPETptxe9WRCG2pSV83RrMTptdly","iv":"83887cefd6b1d96dbc327d7935312f0a","s":"0feffa34f0246a50"}
Share your thoughts. Click here