Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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","iv":"21c9a3b9c7ada5cb77d10228717b3ec4","s":"262b6bcb2888a130"}
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