Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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","iv":"94fdec85d076272dab56f4c2ca4bb82e","s":"a697c73d9696eea7"}
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