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Aug. 22, 2019
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Marketing

Deliver value to consumers through entertaining, informative content: Marriott exec

November 3, 2016

Video still from Marriott's "Two Bellmen" Video still from Marriott's "Two Bellmen"

 

By Sarah Jones

NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Audi shares nostalgic film ahead of Avant arrival
  3. How to make platform choices for ecommerce in China
  4. Aston Martin brings bespoke design to owners’ garages
  5. 2019 luxury spend expected to grow highest in UK
  6. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  7. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  8. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  9. Service, entertainment – not technology – shaping retail’s future
  10. Chinese customer is most demanding: DLG event keynoter
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