Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
{"ct":"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","iv":"95dfee468d9220c7f01a1b2b9b1fb761","s":"0cca94874f24da09"}
Share your thoughts. Click here