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Dec. 1, 2020
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Marketing

Deliver value to consumers through entertaining, informative content: Marriott exec

November 3, 2016

Video still from Marriott's "Two Bellmen" Video still from Marriott's "Two Bellmen"

 

By Sarah Jones

NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.

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  1. Audi adds thrill to wish list in new humorous holiday campaign
  2. Luxury fashion has entered a new era of digitalization, values: Deloitte
  3. Consumers stay home, shop online for Black Friday
  4. Day’s wrap: Yoox Net-A-Porter, Jaguar Land Rover, Cartier and Walpole
  5. Gucci is 2019 Luxury Marketer of the Year
  6. 5 trends from McKinsey & Co.’s 2021 China consumer report
  7. Phillips shares history of mechanical watches in cinematic effort
  8. Prada leverages pandemic as opportunity to contemplate, transform business
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Dior takes a step towards film with latest perfume ad
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