Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
{"ct":"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","iv":"32d8ec41202ec44497e6694e0a376c58","s":"bd08424c6a77a8a0"}
Share your thoughts. Click here