Luxury Daily
World’s leading luxury business publication
July 10, 2020
  1. Global wealthy begin shift to sustainable investing with pandemic overhang
  2. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  3. Fendi expands digital boundary with debut of first TikTok official channel
  4. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  5. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  6. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  7. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  8. Louis Vuitton plays up classic luxury in new handbag effort
  9. Dior promotes summer skincare in pastoral pitch for country living
  10. Navigating the dystopian future of luxury fashion
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Marketing

Deliver value to consumers through entertaining, informative content: Marriott exec

November 3, 2016

Video still from Marriott's "Two Bellmen" Video still from Marriott's "Two Bellmen"

 

By Sarah Jones

NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.

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  1. Global wealthy begin shift to sustainable investing with pandemic overhang
  2. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  3. Fendi expands digital boundary with debut of first TikTok official channel
  4. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  5. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  6. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  7. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  8. Louis Vuitton plays up classic luxury in new handbag effort
  9. Dior promotes summer skincare in pastoral pitch for country living
  10. Navigating the dystopian future of luxury fashion
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