Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
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","iv":"ae6160404679806e59b628dd7ca87f70","s":"c0aa20b1ef468829"}
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