Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"6b149b53d14cdfaebf951ec5acea2c15","s":"83e47a1d56dee10a"}
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