Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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