Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"8f5cb5e8b351a07c50b5011b253ad0bc","s":"31fdf2db4a0e416e"}
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