Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"8cee4869142533ed4b70269d78b5f4c0","s":"caace92b4645ff93"}
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