Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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