Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
{"ct":"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","iv":"7b6dd8e824c29db95d0c41465e413d41","s":"53273315d2a82c6a"}
Share your thoughts. Click here