Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"1ffd3c829a86184896b2a7715bf8d828","s":"0c8c64bb36efb38b"}
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