Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
{"ct":"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","iv":"3df0c347b46882ab22d4e8fda9a25368","s":"2ee475568f4b3699"}
Share your thoughts. Click here