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Dec. 5, 2025
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Retail

Luxury brands flock to WeChat for better control over consumer interaction: L2

December 27, 2016

Michael Kors WeChat Michael Kors WeChat

 

By Brielle Jaekel

As Chinese consumers’ main platform to control almost everything in their lives, WeChat is now seeing double adoption rates within two years, according to a new report from L2.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Balenciaga makes holiday statement in new campaign
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
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