Mobile
April 13, 2011
By Rachel Lamb
New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.
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","iv":"5c71aac155cbdf0344f339708f6f92b9","s":"2d96bbe1636960b3"}
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