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Mobile

Bergdorf Goodman uses location-based game app to drive foot traffic

April 13, 2011

Bergdorf Goodman plays around with banner ads

 

By Rachel Lamb

New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.

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  1. Cartier celebrates 20 years of Women’s Initiative
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  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
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