Marketing
March 14, 2017
Armani's installation at SXSW
By Brielle Jaekel
The luxury sector is expanding its presence further into South by Southwest as young affluent consumers flock to the festival, with brands such as Armani and Neiman Marcus implementing their own unique activations.
{"ct":"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","iv":"aeb1343eb7173ca2bedb99628c5198cf","s":"0ab47e47e9c6a2f1"}
Share your thoughts. Click here