Marketing
March 14, 2017
Armani's installation at SXSW
By Brielle Jaekel
The luxury sector is expanding its presence further into South by Southwest as young affluent consumers flock to the festival, with brands such as Armani and Neiman Marcus implementing their own unique activations.
{"ct":"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","iv":"c51d9a7023718d0339b2676709f47f11","s":"cde41e73cc51d555"}
Share your thoughts. Click here