Marketing
March 14, 2017
Armani's installation at SXSW
By Brielle Jaekel
The luxury sector is expanding its presence further into South by Southwest as young affluent consumers flock to the festival, with brands such as Armani and Neiman Marcus implementing their own unique activations.
{"ct":"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","iv":"0f817cd38ccc808617d2280074a102c1","s":"45f45f4a7c176b5c"}
Share your thoughts. Click here