French leather goods maker Hermès’ tight distribution of its iconic Birkin handbag has laid the groundwork for a booming resale market, but it has also created opportunities for counterfeit sellers online.
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Young Chinese consumers are adopting mobile payments at a high rate, possibly signaling the need for luxury brands to strengthen their mobile payment platforms if they want to take advantage of this valuable demographic.
French house Chanel is painting its Coco Mademoiselle fragrance in a mysterious light through an interactive Instagram campaign that resembles a scavenger hunt.
With the growth of digital assistants such as Amazon's Alexa and Google Home expecting to reach more than 1.8 billion consumers by 2021, the luxury landscape is open for a multitude of capabilities by integrating with this technology, illustrated in a new report from iProspect and Bing.
LVMH-owned Chaumet’s latest video campaign continues the brand’s push to position itself as not only a jewelry house with a long history, but one that young consumers associate with romance and love.
Fairmont Hotels & Resorts is celebrating Canada's 150th birthday in a special manner that includes a series of packages and events, topped off with a video love letter to its home country.
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Luxury Daily's live news from March 20 - Buccellati added to Net-A-Porter’s high-jewelry stable; Pink Star diamond expected to sell for $60M at Sotheby’s; Burberry creates new positions ahead of Christopher Bailey’s transition to president; British Vogue writes ode to homegrown craft, talent in April's The 100.
Today in luxury marketing - Bankers and brokers bet on booming luxury yachts and swimwear business; Russian elite invested nearly $100M in Trump buildings; Porsche pockets $17K profit on every car; Penélope Cruz will play Donatella Versace in Versace: American Crime Story.
How do you formulate and implement an effective strategy that remains within budget? How do you determine how much to budget – something between zero and a huge amount?
