Luxury Daily
Fragrance and personal care
Prada’s seafaring scent gets star treatment in documentary

As sailing season gets underway, a masculine fragrance is getting a boost from the Italian fashion brand’s yachting team and American actor Jake Gyllenhaal.

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Research
Private equity deal value fell by 37pc in 2023: Bain

Although cashflow is becoming more restricted in the industry, the global consulting firm remains upbeat despite near equal odds of collapse or recovery.

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Events/causes
Tod’s Group restoring 16th-century palace in Italy

The Italian fashion label is financing the rejuvenation of Milan’s Palazzo Marino, which has been the design capital’s city hall since 1861.

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Home furnishings
Hermès highlights equestrian-inspired home goods for Milan Design Week

From April 16 to April 21, the French fashion and leather goods house will be presenting its latest collection alongside heritage items.

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Food and beverage
Glenmorangie supports female distillers with OurWhisky Foundation

The LVMH-owned Scotch whisky maker’s master blender Gillian Macdonald created a unique bottle of Ardberg Twenty that was sold at the nonprofit’s inaugural auction.

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Apparel and accessories
Designer Roberto Cavalli dies at 83

The Italian fashion label’s eponymous founder passed away at his home in Florence on April 12, leaving behind a legacy of animal prints and glamor.

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Jewelry
Dior crosses borders with internationally-cast Rose des Vents campaign

The French fashion house is out with three renditions of a glittering advertisement that targets spenders in the major markets of China, South Korea and the United States.

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Healthcare
Technology, personalization defining next frontier of wellness: Ipsos

During the research firm’s latest “What the Future” webinar, the evolving health needs and demands of American consumers were discussed.

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Home furnishings
Marvel heroes star in Swarovski’s spring/summer 2024

The Austrian crystal and jewelry designer is powering up with Avengers-themed home decor.

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Automotive
Bentley, Boodles present bespoke Continental model

The British brands are revealing a customized convertible inspired by a jewelry box.

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Commerce
Silversea appoints new president

Effective immediately, American Bert Hernandez will step into the role, taking over for Barbara Muckermann.

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Food and beverage
Espresso colors latest product, pop-up from Rimowa

The LVMH-owned German luggage brand is partnering with Italian high-end home goods company La Marzocco.

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Jewelry
Brands reeling in younger collectors at Watches and Wonders Geneva 2024

From nature-centric collections to vibrant versions of heritage models, maisons are finding ways to engage with a new generation at the annual horological event.

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Marketing
Nepo Babies, surprising collaborations proving lucrative: Launchmetrics

The cloud technology platform’s Voices of Fashion 2024 report iterates that it is no longer mostly about what brands are selling, but rather who they are selling them with.

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Healthcare
Equinox improves performance with lab testing partnership

The American luxury fitness club is creating optimized wellness programs through its collaboration with U.S.-based medical platform Function Health.

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Apparel and accessories
Balenciaga enlists Kate Moss for Le City Bag campaign

The industry icon uplifts the reinvention of the French fashion house’s purse.

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Commerce
Gucci onboards former Louis Vuitton executive as deputy CEO

Industry veteran and marketing titan Stefano Cantino will step into the newly created role on May 2, 2024.

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Media/publishing
Louis Vuitton launches latest ‘Librarie’ entry focused on UK

British photographer Martin Parr’s work centers the newest book in the French fashion house’s Fashion Eye Collection.

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QUOTE OF THE DAY
Luxury Unfiltered: Brand stories are the secret to creating desirability
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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How artificial intelligence is changing the fashion industry
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AI’s effects are sweeping the fashion world, from campaigns to the shopping experience and even design.

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Luxury Unfiltered: The mistake the luxury industry is making with AI
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Personalize luxury brand marketing strategies for lasting loyalty
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To stand out, luxury brands must cultivate personal and memorable experiences for their customers.

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