Luxury Daily
Retail
The RealReal hits Canal Street with counterfeits to raise awareness

Educating audiences on the true cost of buying fraudulent items, the luxury resell platform is inviting shoppers to stop by a new pop-up and forfeit fake luxury handbags, no questions asked, in exchange for a chance to win real products.

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Apparel and accessories
Gucci models embody past, present in fall/winter 2024 campaign

Creative director Sabato De Sarno’s first menswear collection for the Italian fashion label focuses on self-expression and individuality.

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Columns
What luxury retailers can learn from the spread of ambient scenting technology in Japan

While visual aesthetics have always been a focal point, olfaction increasingly plays a crucial role in creating memorable and engaging shopping environments.

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Travel and hospitality
Four Seasons, Jacquemus transform Bahamas resort club

The French fashion brand and hospitality group are launching a “pop luxury” lifestyle experience.

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Events/Causes
F.P. Journe extends philanthropic support for Paris Brain Institute

The Swiss watchmaker will continue backing neuroscience research from its nonprofit partner of two decades through 2026.

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Automotive
Audi offers net-zero transport options in Sonoma County

The German automaker’s e-tron is named the official vehicle of California’s SingleThread Farms, an exclusive restaurant and inn and the U.S.’s first Michelin Three-Starred, Three-Key, Green Star holder.

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Fragrance and personal care
Dior presents special-edition fragrance project

Made in collaboration with French artist Eva Jospin, just 150 bespoke trunks and embroidered bows are available for purchase.

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Automotive
‘How do you Bentley?’ global campaign launches

The British automaker is stepping away from the dealership to platform its lifestyle product ranges spanning travel, music and design.

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Columns
Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Education
Beauty research facility reaches campus at FIT

The center is an extension of the state university’s internationally recognized Cosmetics and Fragrance Marketing program.

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Media/publishing
Hearst introduces AI-backed advertising tool

Aura currently analyzes data from 145 million monthly visitors across more than 25 of the lifestyle publisher’s U.S. titles.

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Travel and hospitality
Mandarin Oriental opens second hotel in London

Guests can expect comprehensive wellness options and award-winning dishes at the hospitality brand’s new location opened June 3.

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Apparel and accessories
Burberry casts Euro 2024 players in latest portrait series

British fashion label is reveling in hometown pride, slotting English soccer stars Eberechi Eze and Phil Foden in as subjects of a new campaign.

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Apparel and accessories
Balmain stages pre-fall preview in Athens

A synchronized campaign and a new collaboration with One&Only Resorts uplift the French fashion label’s latest collection.

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Columns
The legalities of online customer reviews for luxury brands

“Buyer beware” has never been so important as that term relates to online reviews.

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Travel and hospitality
IHG curates trip list according to Enneagram types

The hospitality group is working with psychologist Ashton Whitmoyer-Ober to make personality-based travel suggestions.

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Watches and jewelry
Harrods hosts VR experience from Vacheron Constantin

Opening on June 19, the British department store’s fifth floor in Knightsbridge will be home to an immersive journey through the Swiss watchmaker’s universe.

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Apparel and accessories
Miu Miu launches global literary pop-up series

Highlighting works from three of history’s most renowned female authors, the Italian fashion house’s Summer Reads touchpoints featured custom newsstands and book giftings.

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QUOTE OF THE DAY
What luxury retailers can learn from the spread of ambient scenting technology in Japan
By

While visual aesthetics have always been a focal point, olfaction increasingly plays a crucial role in creating memorable and engaging shopping environments.

Share on FacebookShare on LinkedInShare on Twitter
Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Share on FacebookShare on LinkedInShare on Twitter
The legalities of online customer reviews for luxury brands
By

“Buyer beware” has never been so important as that term relates to online reviews.

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AI is redefining the future of luxury homes
By

In the world of ultra-high-end homes, artificial intelligence is becoming the backbone of a truly personalized, seamless living experience.

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