Columns
March 22, 2017
Nikki Mendonça is president for OMD’s Europe, Middle East and Africa operations
{"ct":"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","iv":"09282fb37434150c81d5532d3c812df3","s":"2d439bc2d323e3b0"}
Share your thoughts. Click here