Columns
March 22, 2017
Nikki Mendonça is president for OMD’s Europe, Middle East and Africa operations
{"ct":"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","iv":"162f4ffc50c7075a2149df1671c9afde","s":"7b822d7804a2c87e"}
Share your thoughts. Click here