Columns
April 18, 2011
By David Thomas and Kenneth H. Traub
By the end of 2014, Gartner forecasts there will be more than 185 billion applications downloaded since the launch of the first app store in July 2008.
{"ct":"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","iv":"ae845163a95e3abdeeea5401c8b668d0","s":"b699e0f2e6eb21e1"}
Share your thoughts. Click here