Marketing
April 3, 2017
T Brands' Hidden Figures campaign on its AR app
By Brielle Jaekel
NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.
{"ct":"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","iv":"453f96fa46df73e6335cbbbee4f15576","s":"6141ea8d3caac4df"}
Share your thoughts. Click here