Marketing
April 3, 2017
T Brands' Hidden Figures campaign on its AR app
By Brielle Jaekel
NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.
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","iv":"742ced26fc2385257f17b3be420d70d2","s":"738cb22a21a37616"}
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