Marketing
April 3, 2017
T Brands' Hidden Figures campaign on its AR app
By Brielle Jaekel
NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.
{"ct":"+lHK92HMEdiX6NdYGS1ZW9edB\/QIYh9KiQVV\/TGqim3PTU6NB+avht1spM0OBJ2sZ66ezhb9Ph7O66TWUwuKmAn1sTnQ0nfbt1SyrYz8lbRLIQTDRjWmttzv\/7p9cucfYWp56xIEN+IaS9ujfR9AE6hrKbmo6IiwzhCH1B93\/5JSg9UYSK7qZYp87\/BPp1OPa753TGjCSKd2W56BbPzQm+IRHI7m9+ZOttphQaYKL4fARtWPsrdyQ7lVUxCCUUV6rbGxx7OysUFJ2Sn0F1plsrIurbSmmseAqLt66W8B77O1Jejysaqw+vl5dxprfjbhJn9R5gGqGeNO4DRcO0WvYZnHHiVpyMV5CeSq\/P1dANNcxDf\/QMLH9+SGBe2S71G5b1KzWHvvxcxGXRMo\/K4yPSbso\/wFWGwZW\/rUC2dW4GoOxUUAGamF0zRl7K3MM10soi5Vo7aU88RNpWdF0PbzXXQfqh5OrtlUjyA4Vu1+jc8A+yG+VQvTeEyrc+i02\/D3p27YepR1PhPPoGV57aVwIp\/xoHwsZDhab71ezEoSQRKy4Gc45V7hoesA1l2t9A7zM0VURzNz9T+KCXLK4IozBjKPl76W\/NfPmWKJpvgmjRZwh9QZoUufSsslK93N6+78VRs\/Vp+nJ74rZVBuI0A\/iK69ZSLD2JiKiXcVERBSUs8alz3JiikLQ3qLvj4EzkCfeW0ZwDYtwcgYKrZwGPAc29hiPLRUaFAqk9oWP+VIdkO1bwFZLlUSysox0gofv4pIYDyNLJT1LWIv9w6zLgpHODYQZPhcQ1BemUO54Ghac6gU\/kM2bB4oZoUQG2WHfT7y2MN8ca\/iTFL16ek6\/kBatkWOMZRnrNL3Daeylas+l2bpfK8wlNNEjJKmPbh0MOrnJGMi\/KxfqYnP1Rmnm11NkGA5Hug+\/bnzyRpbWFfL4qKsrAVBpBjuunhs4zp0SBiVWOXvh7Kx\/H\/rfFyHzvBo2LiHGqjgQqlBDLA0+u7vge9ONM+1408g+vdmnO1AMdWvdeaUhVvLBtug6CWsv8PYCGme0m\/2PtmHlTrWYjzGXFrHYfNCWR8HMCiNLnvCaaMqljyVLjw7C9nC8q+bZRdc20+ZhWe9FofCTJblySG4IVMiSv83W0m7\/O1QJymgNPbjfteMwtHPrwBEktyIK1Je92\/GeOb6CW2YTZeU9NQ8FbrwKy5zWP99DpadnIV6+eLWGIX6RRQKgZfMDMFMl2cPt9GP1cMM17KY85r4Mi9dJ\/yYgVisTc+csXe13\/EVkP34I2tnkomghk5VUTe6Fzu01pnwVoeuKJ+3iOM2lVlbPcJaLxmiT82DQEvSpIBVQr2lazjDN+CJCvMkd0VCobTO38WrSwWNtT\/1zjLIvhYL0bX\/fdvAfibyjaQlfw53ODsKEqM39tfYLGIWzpYjAQ9DNA3s4hI14I+noTvm1q8dHvnj5QGZrQRl75beHH\/ANywSGVgnwS9n\/IokX\/mwn3WL2M\/n2Q7xkO3KW7OZ0b2QZS1owgKnL9L4iYf5kBdbjeh5jDlOWZZNSTWVynH7ZY4eq3FNb88CqY49pf0GWLuYMxnG1LXOPAtRL2R9+MtptvglQzCQp5ZsaAy2gYa+DY4EoJS7ZnoXnbTD7m+16YXba\/KpO77b6tXMXaeVcRGg16vDDEffCrk8uNSH7QnBaUtddbpEEivWqblpRUANFkwVbGyFUyl1t93RYFE6Riiwpr7BDmXXK4rurwCRmuJHmzixybKmX\/OwxGaH8cgNTc6OC6NFBFasD7ZrpXJUIqMdqgx9tltNy1bdGfJxes4hN6ZcFHAdvTEiYg0yyPOjz69z2UH3+6PBpye\/jTU+t3FHbIs6DnR1YWIyT2sCVPGIGrQinxy0uqKM7dp98U8op8wBBP\/Lv4a2n6R\/J0cE8LkMrrGSrgXBfhhjtivQ0d7tOESjsYau9QOO\/wm9mjsd6HyXu4Z4U53imQlWKeMLqztwYicXhl54Af7MFgkKl6ZH7gnWR15s0lJjfcHJAPDBFZC8HVe6hWQifowDQ7MgbC8L+jYdeDDkoWdq6LSNT5mqWy08mbTZM4OSCjA0jPGiIGzrWKyYW+TwmTNl\/XxFEtWJtmMD9ribt8SKPzQCAOR2HL36mwihU4H15OVMmBaltMM4zLKwcMFhq3V57rE\/PSpf3jMUpKn8e7tWcme9\/1x++rwN+lrau49uuJid6SdadGmf4iglnnFU3eKr\/1AgtNBZ3te1HVvjLPvk0Hi5V3mCVhjR3\/Tg5LjtHhgnlAPzCfnKHmDom+HtWzD7W3Dr8vfdyS5rC+bworf05zhdrEdOlAM7zpWemJqkyuUBdaWcPuFPyclr8SJWr4munhFTLVFFGc6KmX0K2R1YNhSeCTF8f6iX\/r9mDJQkANcaJ5dnKO8Mh6ly6yqznz0XLcWgnWKW8Y01j8uupE70rgbFAgDWHhUc5JMv0AMfbZDXdFv1Am\/IC0K8hvnROANW+s5ROh+lOCgXNu\/tNdDpcmsvHq9YFY7WeOnYbdOVlgDos8f3rQyVchjbXiQXK6tOglwxg4g3HULVdYXfWubv4QFTyeAVoTHqM2VLY0X7CT7eQeBm99bNZAbwpwSGEKc8kGNLcnrsYe3UluEwCfyDZXHoKZIHB9Ws9U88xn3aY2hHg6VfFnxr2ZbfVRuYTGnlU8W7gOdoQf3xAh7YzrlSHtOJK9+SFdkzkJtFQOapkDNyF6QOwwzq9Z6eEQwB5KQ7yuyumv6pP5QUW7AfmPAiIo\/5CKEM\/XCkrn2MshObirYoFQ0+OZyRBzRED2kI0bHmxV\/zAirsaW+hKN7e+wZIsuULIJZsm8thfPN+36CtEd3PBM\/ORLgMvnxpvFxJa+qBg\/oBnS2Qpk628cHJPlm9AOTmp0A9KK1WQoAHhEpSG1FfkhFW2Y9ghSHtNcqcyfTNUbVElcSxXAiBWJKBWtZnc6RnqdGkYx\/mfdvkxdsVwwyfTYUVfw\/mVhH5gnoucpHrmEbePKmc7hX84nIlSL2MdsqiiZHOlQLtEZTmDNjYkn3hC6hNtFne7pgPAU41eO1Lz4JXnubUFSq\/JASeiYSWkevDe2RPPMCnrdMKVNM0PnKEH7AytPXj0ifwdl1jN5vxl7vdW\/FlFjZMfaiGEtKWaf+X044IDIUHdL7ex+pWh8eFz1gTvDJBTRRVq0nQGj88JGYJd+BYtMfTTUX3UkpNfCngBMtfMs8JsywUUnxqMSIsod7wDqWW\/pnpM7oWQId8dp0qqbKTCJ6yzeFFt25YsYYbVe7p+tVoOmWOb6rkxNHoHN\/bRyFigW0qfn24mLPnFK6xeqCCQUnvT7ZKckz2CCuEW8m7RUlppctAC2hAtyMtTach3DwKW7H5kyLFz0zaay2hlbSphams8LDLpIPrTSlwEoAaOIhsZtYIwFTxwSBQr6TsFcrU1ovH3r9q21rAGLbnB2inwSKbrNLOgfBhZUOoSlkT7EUnPtFOzFenh7Z1iYF7n8D\/E7Gk+rUkdvBdggvUqtyuxXkjhwpdgGqrWDZyfFoG1blktCzlwFqTBPbuLhQX4vV6xGmaaHXOf81CgnENDzJrv1d1jY5k1YwySVmC5GAXwkn9Tq3WnDzWcUT0tjQivQaNFyEE+ediJ7xhiUMsBarZRuA4yQ3es8+CA7AxZ1fNWZ7dzibIHMEX2yTLvLRXRBUobcEbiDlDffTRMRzuPKSsLAjs52WTzsACgPZ7+vM9MERH\/onFLNuLJwnGwVAQuXRhGAW8s1+CQZwY\/vCczWUjz9uFXz\/VGKdZUvwxUMQZCmaLukTyVButxW\/O+3zcbGxxKU1QyejZm2HCUOlHcu8LCu4UK\/S5MF1DCBNvKb4mcdnF4GFgmNd\/o\/G8qrM4b1hFa0i9Jdrt1JNi9sk\/vczyLLLc57wdNJyFBvqtT67Pmg\/Ucd4FrSYIiLSbDI9P3FQytfznx12Rv6VGrYitug6sHh7ufYij5mhcsZGIP\/CRhzu252CqIRqxJV8k0cgk2NKBZxFyupR6r35UijGqj7e3l1GeEt0gG8\/N14XxSWaOWKsct0fVn3PEfPZtDdn4WhoHltVALyb2nL\/3Pe7EYt9UatnXtQyh2bigRKrvBY8xAqqWWL+19g27eDSW6eCQoAPxeKqyXjBtag+9E13IIhZvUG7YMDkufyRZXk3bTmZquyIXdaxi58eAaLckponb+FCk36E1M4ILhvaLlq20UXXbJEBBY8D961N1K4hN1Tn\/Bq\/GRvbSCrUukH+ocNxuSQRaaQnWzS4hCr4T9yJskxNuYH3fxZD2Z8nnBQPP2i8GO9sKKdpkzZy67abf6EJTeUJ46+\/hSzVuY8R4jXMVZpbUUv0rCbOpPpwBKFgfBMhYHpyZronKTKVfKlpBJhNQnjpmFnXyx669BN8WGcEJmYxPmophSKdq1YSCRf0W426w\/UJ0vx0xt\/QO3Z6taC6GHFBWyXkbEcvQB45fJ3kSWg9kae\/SGzf+tQ+CJERtBpFKAFMwGByi0pKAOU52TzMWDyL9Zi6e7W7+CAGh6WJVnXX6et7uS+TsBd9oNa9aQcDmC8HqhmDth4+lqCQYzg2g7utSq+Dna1agYpwu1Ge9+9hwJZhl00\/RWZOdu\/3ZEZ8E\/BF\/WNZ2f+hWsTPLUw5YpnWtMOJJtOvaIy1aAklDOMu2gDrkoDZysVSQO60UYGzJ40FaOlSajkubUyeZRRH7JZuKejLAnKRwjCVEz96H0jUG165z4EIZ+I2BRRzmR0riaK4CQyhChUwZXdJUvT\/112wOqDxaBntQ3tX0bY12OeeQEb8Z+HLxALd+coOewWXoaIN2zztRCGxU2Y\/1aVaiMap7Djj7lc1080aPECB5C2\/2H2vWf0Sw7OSUXnfRtBeAPSSEBEIiWbACmdLZClfJ4+mlrUc0aeiT5x\/AitOLvUFE92wRi9BhqxtoZTPiv4ZHsF2NhKP6DQijx7rVtydjSKwxyFcCm2yx2pIhpboZoF26r8H4kZ6gqOiTMtLRvNUsf5JqUAF02Ryhb82XliJpTgbpcgz2Zz+FYYTgI83TuMk5rHYK5kWzc5QN4MNs4qQdi3aXUk\/noe+8jkHCV2XjQvOSU5uJLC1jyzDtMnupz0ZyUCkjQhY3+DkRAa2RiWTmDejnhR2ZShw2R7ShOuHlQykAR8h9\/AvIRRLcdoAB+aTlidwDKRiwEvh+slJjCG2TAdAtm8Hhs6n0sUdoToh03xoI7txYqxj\/fSglEERLkiWDlNKcvM0\/5h\/EwhHcNnYBTq1iDQnRvuBcgPDh6Rn8GKQAuPLQRBzvmqbnblt1FxowNaNwENwYhgIRQCKQel3TJrKq992AhPYgac4LQoGKsgozRLaGk4NM8OaI4kg02u4zooidTWOBs1KECm+PPUqhJC38B4jM39EQ1H9qjhCezfOdpXlthQZDqtiDxwniar4D8iGicYKuDFTXUEbPUzkyZf1hv2wtDpEWU\/tpC+XI\/fVDPxHlJXU\/dIdSUscM7b9tFIbNmXk1fbBhzTmFMbKwyttzezCbc5XL1\/CLGAjELC6E\/ri6tnKwYnwz3Q90b3AG57\/tQqOV7nf+1EJMll8BThCKLL8DMmSNdGtPJk6fZoFyRqU+JwtKWqWIgy1sPFH9LRPHlrtcyd9UaNs\/5bBGzdTc6pTTGV160A8Qix0ljzBBatvSxuxGhaCQTzFvO2cU3Sd6aa40G0lL1am7WgiY9IpriIiZDxoPprLVcoTP6YWodCqLQJ5z+8CsVTc\/C8Uirtzn6Wq0kaLnqvksq7jW6LESSeN1ozbV7TqBw66L7hGdlenvNx8ZZ+R4Zi1wv10607peyEaLx+tePejjVcEIJEWIGHOc8AI8hcWLye5uoiOsNYeibP87yAYGsKRN\/t6t4aQVHX5RyunNDAMfIW1h4+3cYYR4u38xBVVGy67zyZHXxbXgk1gPsuaghBJkr9L2Q0T4mR2qxCgO32vQjzAipgXBfN4kFDZ\/V7qPmfhayjwvN5ARO+v1J+MwWpg51wSExToCn+1TigG7tZDLlNhsNaUZh2qbrW3BJQUN0jPaQg4Le07w1e1V7y2kx9vGYjVzr+Ds\/JgeMCWB1dAZUmTfESBlTV5FzlaT3k0qVQdnArT3Dx8afuOoBvbSj++oSQcP0zXR9FEIXmaEhRob1iuLKW04PDVfqu16LZhPMNJawOWhYqUFi\/5F6yBnAyxW8z5yj69qCrw787vmJcGaWjj8w3RobkJ1S46pVsrU7x0aae2u91h2lIs62avdxPGkEGOmRpgCpXqQZVlNrn+biZyruxOSkbO4l1uQlPihawIzGKoER+FbaPsTyl3U18bH8FQvhDphq4YdPjAsMgo+4xyLTepoyxkGt6tDRdQcmvmfVBttgpLJm1BkMXEdTYxc8Yejeph8SHdvPn3cHIQhOml8nisLqD53\/hZVBwdkW52Z+R4PE6oIoEyh5VTwcMxwiNjCK1LCWtBv6a7LGzYqpuP9Zhrud8fI3uF71JAlWwFX0O5W3D1Bb+dUzE6wRmkeTrv+RbFpCt5nVb1wifutRasCuOeyB3TLGAW+L4tTcA62r8vG1BlFjkCapGvaOTbO0EU1d7Wn+x3nXHNOwIb0Y44nL22pw\/3SpJmJ4jWEGhu0cQwxC+Q+QS8OG4iX\/PBEymA0\/kQO\/9w7PwWPU3CjLxr2q9RTM83JgbDWdC0CgwyrfaR7u4llI69NK79p7+l6RMSIpcn+NCKgkPLlH503rAiN7GEjjtts2lvPtp3aZe40wEZXVrNq5hjAbCZpQA++UZBtQuV9jcdAmT08w4pI2pNqt5pFj9j5KKgrKPzWJW0vv+VYTHxgd5tgBPCRCN3EM8WHSGQqgnMMMYaLOur9H0DGiHwyk08Wt7BmUNoSUJy52LMHtSTJgNGjwcv4DmHeSHYF7TjfIvDMbLpxFVnPp7pteaAlKByMHhk5U3D\/ffN4zXHPo1G3Ea5ihPhjYvmomvFyBKCVNvkoxr5FtyqNVIVVMUE2kzTCrVdvwvepxv1b8N+n9q4EMiBq+2mAXVB3N+zIdY\/eHmKwaAPMuXV096UlaGf2Mz9yoMb4iwZfddQYbYH8ZKGIpKFbSM+4DAVzT3a2HoL2PXxQcTBYtloPEr4GR3r7V5q\/kN8xXb+kSbNgXPkzHeBJRR8ojsvq8fRC1QjoBPZf3fCMt79a+XxseFaRg4667\/y9yv\/OCrHBMjSTXzY9Y1W3Re\/TV0UTS+qDcERKQAnmCMAEQ\/dpRP0cgONtTSmDfLMwUmrl33Aakc9VwiVIuB\/QQyZsD\/JpeR+25OxFTjIlBnPQ\/nB3kF9SAIKpGrRg+vR+YjfASjBo10kG\/5CByDmCrgVy1KPBoFgSLKYXGLCVXKKfJO4J\/YDrjeW\/xVMf8Ekz\/+QQ0qR23XCgelHPm534YVOtEY+Qq+gW3qmuXi1\/4u2MBbNFIOPFX3lHmcrDRRvgVy+B3e2OdJgRxb8B7U5zyd5bTQ+N5GyoKuwnnY\/fSIPFCwvUthOtLbbKy4M3hA1njdILr2IvDthS8mB2UqeMP95ovfVNtIO\/sTL0JHDAg4UHMdhUyXgZLhhfPwbONZDKU9Py4ZdeWxAy26LIJnqX6Omt7ISkqjb2G6wYcuDimAmSe7HAMY1U8OuFQkJuNYSjbCTRE8uhJL\/mUQgR2KwXM7FHXv7eX6KH0yw+Sk3SUPYnieLVSEe+QpE5ib49dP9UqH15JTNINROVf1K+e41VIPhkm8V45r3iIgz5J1VmZzRURi7YWKnyB9ZDBi9jj4HGPbOtQ6Jhzq0lKGHzMYkhJmphCwzOaK7sOg16OozRkXsFz0igjQuDIWqfD3dFbdNRKv4nHKVNQtBCzThehXxNRRtatMCF6cpS8LJ+6RIJIfdK7vwbW9gb7mSzVDHI5xvwy7hwVoa1EtdfK\/g72nqDjFZIsZwNXxK3iuWSTXNoUWYhDodDqSepLA9TQsDVjEwEhmQkLqLVfHXixr1LkVZqiEuvdYzVguhT8wtPHdxGtVQeQus41Gn6J5bGaFtyBtXQv860zEH5K0hzR4h71mT0zvlUM3pFXt5r9HBtYfUHzGVh5qemcIcXGd0VvwVWixUiZyUujNqsB7aw76kIJU8=","iv":"fd1d798112b975797cfaa95d993163bd","s":"091e999ede48aad1"}
Share your thoughts. Click here