Marketing
April 3, 2017
T Brands' Hidden Figures campaign on its AR app
By Brielle Jaekel
NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.
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","iv":"4d04b0121998747bf28d807abb4948c3","s":"26a1f9f019fdc1c8"}
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