Retail
April 11, 2017
IBM Watson's marketing cloud
By Danny Parisi
Artificial intelligence, the Internet of things and identity resolution technologies are three of the best ways to future-proof consumer marketing tactics in the immediate future, according to a new report from Forrester.
{"ct":"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","iv":"5d828bfd33616256c9d285551485c8c6","s":"123152161c66e329"}
Share your thoughts. Click here