Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"88ef9193bf8796572763fbe738308bd7","s":"69463d515513d9af"}
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