Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"f1c141c5b886e8012c2456a0cb55e1f9","s":"ba8b643bdba54f56"}
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