Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"637cc603ac153875f272e11941228358","s":"779cf8f8f1ce0ec0"}
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