Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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lE4YoWEOAUmhitlcaWnLQU8yN7W\/en44AmWOuwH30B2lxlOfEUAPYQ66gf0YOg1pVHLCHYLmTSjiEOhzp+pBMUSvzeh+i+gXWwZzyy0cFVsZULf4ku0PLO7FlJOnjqEnZzPblr+iGR8KFn+NrtYoI2Bz4+h+O9SYwP0rXM52u8AluKjgP8RhAT6AVjJv6DwI7iPmYdDHtjZxNwxUUmGwELRumKrb1RQHMT8Ploeeosp8WwiiQ1zsF5fCo9M\/kQc3FJqIFycpzpZwe4\/P2PUD6U+hKq\/uC2udXe3zsLSrS5FW9ciRW5VItSXGmwNPHShJ+oxDw8hJBn1PERkReF0GEjIrf1UIFWxFZabVGz9fukZ\/wRiJi27pvffVJcEFt849zwJD1tSgKMQmB5jSxpvTF9lewm+yDTSPM6KqRP+0De2BxJzJojdEs3GaVCOBq8LYKaPH86YtZdRfvHJkg0jI3ozEPcxJoeKtthGUh4NNA7OZxb9gPNdRxVI2SdoLwe9ENwljeD3oFHK5ua9YOfcyiYiQigf2vIHNiWOna2qIHDzwzzzmcBmXWVx+2JrTk2XbYm+FQpy5HdH5YvfaodBugqQ81W5S7Qz\/3Kpb0XB5E1kVS1cxslCOwDEU0C4X2VR\/C2etzFsAmdcoaFMw6rflfsn9CegNa65P44kjVXLbB3lLC0vZIIqqsOVGK\/2C6rdhKt2qXjU6ic54ACxC5ZifneIbYygguHb3XSNgWbexCUmgxMC26UdWWfFJJiTMnPPOwVceIvuUqCo1sPkBaATWhJldmwdXQe3FnXjNPiXw+OWLF6SeE7baWxvqC+4FBn9PkklG72XXUEijJDQG3rr0lXthoNrcjpfUNkj3y+ItsrN1KPy\/1uv465MZd+0E0FepI7nHik2G5hgo65vQ6GmD0KJo5clKRzTP3jrr9FkwKZx2YxsLrbhkFJA1k8qoPNklt67SqrVkAwCXUlXSbtSckH67Z+XNglu5XsDzvt3Fe\/Cl7bjwNEiQl6FoORIWnv7vscuxmGtVTurfhOPqhG60t61uHXJAOZyddhO9ChMEZi\/AVQnT2ihXQxr7VaVnUmz0ZIhImLKyd33WLlXyOrD0dW7bG3EEP3XgEGVORf6T0vz6Bg3Jjad9HIqKkHjfssR\/p0ZRFTDud7UlgfO8fbtSo5CPufnuqKv0qx+zlTxMWqf\/BJ+3XS95riCb06f71UPlHbgmnIMvac8Y78YwLb8c0s43uucpy80yJ1Fp+q7a6qVrA0Ovgjc+ny47GYudz3rqrsdNE6pzWrIMMuIDBrcz5eIKxzmSU6ctczrzIiNpvQRihRAE6lMI3N0mFfzHRGRUGKAy5EUmQY3YMzwGxWeEuC3TCdo5Lr0rdpBJni7qGcMVFMQhRoGZRNaR7MgQ8WUguKiSw5JGeHA1MFVw3mvizKDHppnMjnxvJeyD3ltb0pZZrs82506E44Ja2nlVsFkdT2HPyms6aVIIKcp4FX5MgioMdcQDfftsiTRBe3ih4+ddWGFoEVGrwPj0g76RWL4dGwR8FvDi\/0DYQ4vRSC+fQDRoxLbr8am4HHyI3omLzAhNcYT+jkLWusCi4g6J6VJqvn+ulecVgQIaoE9v9TutPDb6svorNggI1bygsuJ6uU4AafdYrNqpSnfICLUG+uYRl18SAc6fqhG2UxERRsHdFLURv9kgofie9ApbyodUgZHOzpKHt9Lv6wXLyvhX6yqzhgZRQRTC1QLMfwaHPiMFwUnIzR5HoDT0Z8V\/DxuKdt96Cxvf4FgYbU1lqKY9kEQI2qg2e7RV5kvpyRf2Jy6FVn+0dqKmQaDdFGjh+Y4wL4UHqUFmQL873SJeJoh0xbW7NTXMvjRFX\/jvQSlRWVHsNOiYq1nZXqGoKSaNy301AXkTL62v5+\/7ABcrRiV+dlQBsiPvZ3QS\/Sl0\/oeJM18zm3yKxbRwBiyI9qtqjak14U6CECWkruHhRvUikIf4AJDNt41YzMsel2xVRcz\/K9oLV5pOd+hPG9e1ta3YL1T7+S9IQMwcmwK6P3yjhRDEsnNEbe6dMBMdkCaRhndf0eLlwY6njW5XUY1X6\/PhYgJipmWfb77z5Mp016HUQWwAxNZE\/HQovS5fWMfoCcwBM28eXLmQrjGi2rxfQGGAWb3i9K6XZBgCRNDxP3OUJwg0eMIu9xUmEVBNdSk9jslwA\/8Tt2mesKDgchQwoV+GV3seJm67srFrpH7TqITEsJlvPWknGCf2\/5u9Jp4SP73\/e3VOdDt5E1uhCm0FboEchD08FDkPl3gQdY\/V5yFGcXdoDMQq136dsFY\/4iH3QEmflROk3M39lRAFoA8LJSstP8FGCXka5dWmBhUMAB6u\/DCDO0Y8ngRnq5iPcZGt5t5Gvz886lwljn83I1K0xolIoX12PXm1Ln\/YmzjURs1dhpxkYLZoLx1ktt1ipKJauzT5JCF\/J4k5sKz5fErVt8A2LdRcz0wvMlfkLCmWNIpeSp9WAuYbtl36hSilv3pN0DQzMSmGeo0l1NOSy5eS9LD\/sjAFQlalew6BotwWQN0h4hEgZ2MNApNlZludfEgZ5zV7fq3GIDqB5oovAIk\/HRxHeWSwZ6CSGM0nb9Sq+Ovp8IAvyDW4QDH8yAGs\/N2xPaq3b6y1sSkXg9mQY6Xl+sC07BbF0RvqRYKSiusAJk7XuD2rzczTBSIQicj8Z5kqYRUsvdpuwLPBOogyisMgL1kqbbT\/ba7F4nA\/GtPYnbndgE5PhL+vOwEqGZxMAHtTWrbLNFcU8L7E+\/HnWLSsOIllsF+V+BZIFe\/nasxil8P4wKRU+XdXXUvfw1Z70Q05dqKFEVL4ePTbzyhemqnyf\/2J6JDt8ORHeEWi+8Xdlc1TlG6hQ1ifkKHAPuUNuA+clWSk13k8VUx7+dk9nNAE0f8kJMRokSTsYei3N6IEEdUjIO1wD6nD3mBYCKrCw2iu4mSx9GvuQxh6FYdXxh5Q2ptjiN4k2pTCkWxSIyURauBQ53ZJ3t3SEw4A0PdiLGi5WeTRJPrRn\/t8xGsMNy\/moNxTBmZ4cOuEIrOX\/zynnkfkurynS4Sq\/YeYM1A3uckXkCDP0fwXfy91PUh3ukAaoR9wmOJfkEyNpvjIPxRN6b4rgtXSTrqFRkv2Oe+Agd5jyxYFD5VoBL6mxvrDdn7tYW4Nblzi5n6pHIGPBaPvsaeoiyReZ02CwCCPV1u7iK6MD51Kztf2pcwyClXUm4UDkhQj7Gz5Pcry3CIsDExjVPG+5EmJMJKu51GHshwSSSc3XhXertXmlaYEBB5kwjO0XEhT+cZ9sQSfvBm9pCJfBhtszcMZgdtpv1UUlL7w7vr1lDIPWocuZa+v2yAIri6B3ueUZ2F6uo9jVgkIg5o1W9m9x1\/QiTeP+9UiDBErGWLW9Tm29PKV2txFHTuT+w2GXiUtIcukgZO\/5mb4rPlw\/O48oy17ovnMdO9lZfPLFFy4CWBtZH6vArwRf5JD3luyJFAS9923nckmJoGIzIkQAojTWEsQQk27H+qyYM3tj5cen7c7dQMs+rU30mJibRSqBpPfMQzANJEaJC3bz5XOko5NbHg7HNx0jj8\/FltMxDiEfmbF6ap72Ypj4BK+mQ+YV2vSSpTuo9Zmh6p\/fxA0iFZ6lBVJN5XUpAwQt13H7zXBmHtwIM\/+OHvjsLhPKJH6lE+pxgx03H+64iRw+RL3ppFuIw78DPsx\/FAfNA57d++4P3IkDZyzui4dM\/XiUyAV6rgAlBrDUQW0POJxfdm+oLau7\/cx5J\/GOCk+LX6eYKTXMyRC8tFftnFXmbPPzmFkATGboWMse+P4kCUTZPW\/UjkiAD7s1n3X0jjUYkLoBRnjN3i4s79Mn6at4jNEdkqnw\/abXNFztyJ9epuPgBECqBFlk1E1Gy\/D9UZ46MJUu2TD93OSqsyDhkElBRApgW4C9n72ybHDE4ts+ck3cRx5LMEn3xZ0=","iv":"990a35640bd4663dbca20befef0a57ec","s":"ee1ead54e00623a1"}
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