Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"fc31d44333955bec42087deca7a1a951","s":"d482b999f958a645"}
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