Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"24b8339054b05c59ae68599fa67ebfed","s":"a4c3679d6ab29d0f"}
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