Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
{"ct":"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","iv":"43109b1540fd06b92227f48944573d49","s":"5384d2ccccc6d4f2"}
Share your thoughts. Click here