Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
{"ct":"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","iv":"d6a847a7a5ca6613bdff6d80f90bed88","s":"2c21687bb43b46ad"}
Share your thoughts. Click here