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Consumer electronics

Mobile and TV-connected devices account for 75pc of all video views

April 26, 2017

Mobile video is still on top, but TV-connected devices have grown significantly in ad impressions this year

 

By Danny Parisi

When it comes to video marketing, mobile is overwhelmingly the clear choice for reaching consumers, far beyond desktop, but television is still a player, according to a new report from Adobe.

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  1. Hublot signs Jung Kook of BTS
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  3. B Corp audit updates take effect this month
  4. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  5. Saks Global closing most Fifth Avenue Club suite locations
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  8. Ruinart welcomes 2026 art series partner
  9. Men spend more on luxury, but shop the same amount as women: report
  10. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
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Turning 125, Nordstrom doubles down on luxury brands, loyalty
71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
B Corp audit updates take effect this month