Marketing
April 27, 2017
Sephora is one brand taking advantage of the new connected consumer
By Danny Parisi
NEW YORK – The increasingly connected nature of the modern consumer has transformed the marketing and retail worlds and has allowed for digital content interactions anywhere and everywhere, explained the managing partner at mCordis during a Connected Marketer Institute event.
{"ct":"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","iv":"94348d7de8d42d65d465c32eb5801283","s":"f3adbef930543caf"}
Share your thoughts. Click here