Marketing
April 27, 2017
Sephora is one brand taking advantage of the new connected consumer
By Danny Parisi
NEW YORK – The increasingly connected nature of the modern consumer has transformed the marketing and retail worlds and has allowed for digital content interactions anywhere and everywhere, explained the managing partner at mCordis during a Connected Marketer Institute event.
{"ct":"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","iv":"c4c5a652da0bed21c1b2209f2e45fa14","s":"c6065d66e04e7b6e"}
Share your thoughts. Click here