Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
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","iv":"47175fe9ad37a17c66baf829ee0e675b","s":"5000bcd23295c2e4"}
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