Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
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","iv":"6152e82c1000c3c4b4bf9d1c24d08163","s":"ddc10b475cf09a07"}
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