Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
{"ct":"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","iv":"b9730e30ad9a7f8d7d1f9779d715b404","s":"496ec1f7d3038cd4"}
Share your thoughts. Click here