Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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