Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
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","iv":"226a4a1bc6ad50672477d34405901d04","s":"448f583ed3320b93"}
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