Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
{"ct":"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","iv":"bcceaf6a2a53e07942c55a4023f74db5","s":"2538c167db90e6f1"}
Share your thoughts. Click here