Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
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","iv":"0a3552d7b3a209cd27bddb8a6772601f","s":"c5e8aaf58fe3fff7"}
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