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Fragrance and personal care

DFS, Estée Lauder launch beauty tutorial-inspired effort on WeChat

May 11, 2017

Estée Lauder's Pure Color Love lipsticks

 

By Jen King

LVMH-owned travel retailer DFS has teamed with beauty marketer Estée Lauder to transform fans into influencers with an omnichannel initiative.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Ruinart reveals annual Carte Blanche creative collaboration
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Audi propels Santa into the future with electric sleigh
  8. Sephora introduces new concept for SEPHORiA 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Longines announces latest Ambassador of Elegance
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