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Fragrance and personal care

DFS, Estée Lauder launch beauty tutorial-inspired effort on WeChat

May 11, 2017

Estée Lauder's Pure Color Love lipsticks

 

By Jen King

LVMH-owned travel retailer DFS has teamed with beauty marketer Estée Lauder to transform fans into influencers with an omnichannel initiative.

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  1. Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. How Condé Nast Traveler chose its pandemic-era Hot List
  4. Only 1 in 5 couples make financial decisions together: UBS
  5. L’Oréal, DFS expand beauty innovation in China
  6. What luxury brands can learn from Lanvin’s blind boxes
  7. Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  8. Bentley unveils new men’s fragrance
  9. Bulgari celebrates mother-daughter duos for Mother’s Day
  10. Stacy Martin interviews herself in new Louis Vuitton effort
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