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Sep. 21, 2019
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Fragrance and personal care

DFS, Estée Lauder launch beauty tutorial-inspired effort on WeChat

May 11, 2017

Estée Lauder's Pure Color Love lipsticks

 

By Jen King

LVMH-owned travel retailer DFS has teamed with beauty marketer Estée Lauder to transform fans into influencers with an omnichannel initiative.

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  1. Aston Martin explores artistic side of manufacturing in new collaboration
  2. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  3. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  4. Bleu de Chanel dives deep with new campaign
  5. American Express adds reclaimed plastic to consumers' wallets
  6. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  7. Consumers increasingly turning to AI assistants for product advice, customer service
  8. Kohler ties fairytale ad concept to fantasy film release
  9. Corcoran moves into Miami
  10. Subscribe now: Full access to 80,000+ articles, reports, videos and images
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