Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"bfc48cfdb3904ea2f2160e083ffebc66","s":"ec805fd170e2e3e0"}
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