Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"5958874ca85cb46170ec8054a9543dfe","s":"3368ba93019b6c6c"}
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