Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
{"ct":"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","iv":"d03b25eb04d6356c236593816d936d16","s":"341e60be89556112"}
Share your thoughts. Click here