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April 11, 2026
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Fragrance and personal care

YSL Beauty eschews influencers for live in-house masterclass

June 16, 2017

Beauty tutorials are some of the most popular content on Instagram and YSL is cashing in on this phenomenon. Image credit: YSL Beauty

 

By Danny Parisi

French fashion label Yves Saint Laurent is promoting some of its latest cosmetic products with a makeup masterclass hosted on Instagram Live.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Top 5 brand moments from last week
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