Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"c686aa7578e06d7ff851d3d569092eae","s":"513d091cae3381b3"}
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