Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"fc2884088524c7b8bca3d7c6adcb3dc1","s":"ed6588513b108421"}
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