Marketing
June 22, 2017
Display advertising that leverages segmentation will win
By Brielle Jaekel
NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.
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","iv":"bc8522e2d57dedcc77f983a475595480","s":"a55df13d4e5a520d"}
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