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Marketing

Drive personal experiences for consumers through data, segmentation: West exec

June 22, 2017

Display advertising that leverages segmentation will win

 

By Brielle Jaekel

NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.

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  6. SCAD lands $10M jewelry program endowment
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SCAD lands $10M jewelry program endowment
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Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton