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Fragrance and personal care

SK-II declares #INeverExpire in latest age-related societal effort

June 22, 2017

SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II

 

By Jen King

Beauty marketer SK-II is exploring the internal and external pressures women face as they mature in its latest global marketing campaign.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Schiaparelli begins Harrods takeover
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