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Marketing

Lead with emotion, not demographic stereotypes: Forrester

June 22, 2017

Neiman Marcus asked consumers to submit their photos, in an example of personal marketing. Image credit: Neiman Marcus

 

NEW YORK – Among a multitude of myths debunked by a Forrester analyst at CXNYC 2017, easy or automated experiences were proven not to be a method of instilling consumer loyalty.

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