Blog
June 26, 2017
SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II
By Staff reports
Consumer involvement was on marketers' minds as they reinvented the recruitment process and opted for user-generated content over traditional casting.
{"ct":"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","iv":"36f7bd3876e584eae3db53a9dfc78c10","s":"ac2117a679284daf"}
Share your thoughts. Click here