Retail
June 30, 2017
Retail's average view rate is far below the all-industry average. Image credit: Strike Social
By Danny Parisi
Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.
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","iv":"60909620b4052392226274944d721ad5","s":"b443bd0718dd83bb"}
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