Retail
June 30, 2017
Retail's average view rate is far below the all-industry average. Image credit: Strike Social
By Danny Parisi
Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.
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","iv":"2d8ad94f61bb37010d34f3eb36629975","s":"5e9f8a2a09e1d55f"}
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