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Retail

Retailers consistently miss out on valuable YouTube engagement: report

June 30, 2017

Retail's average view rate is far below the all-industry average. Image credit: Strike Social

 

By Danny Parisi

Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.

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  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Prada places actors, activists at heart of 'Re-Nylon'
  8. Sephora highlights the integral presence of Black beauty
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