Retail
June 30, 2017
Retail's average view rate is far below the all-industry average. Image credit: Strike Social
By Danny Parisi
Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.
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","iv":"c8d460d3f989710fe562b27c8ea0b87b","s":"562823e628b4acd1"}
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