Retail
June 30, 2017
Retail's average view rate is far below the all-industry average. Image credit: Strike Social
By Danny Parisi
Despite being one of the most popular advertising mediums in the world, retailers and brands routinely miss the mark on YouTube advertising, leaving large swaths of potential audience neglected.
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","iv":"942e8dffb7a8a28f5c03e9ca310dd757","s":"4b68853c89b2ea98"}
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