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Strategy

State of luxury events – Luxury Memo special report

July 5, 2017

Luxury still relies on in-person events. Image credit: Moët & Chandon

 

By Staff reports

Despite the increasing focus on digital marketing in luxury, the virtual has not supplanted the benefits of in-person interactions.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
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  3. Luxury brands launch crossover ambitions at Milan Design Week
  4. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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  8. Dior goes for gold with flashy J'adore campaign
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