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April 11, 2026
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Fashion brands moving toward direct-to-consumer marketing and commerce: Fashionbi

July 11, 2017

Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi

 

By Danny Parisi

As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Lancôme seeds longevity-focused skincare with 20th Century Studios
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Subscribe now: $12 for 12 weeks
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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