Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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yZvOnVTxMHGT64TBs9H5SU7eP42XTDEdjE1g\/8rHPlKx521uJwDbeIXfOzoU9cWgXjuXcVMSFYUEcK23EHwtKOYovI2Tfw\/Krdalq208hf570YeavDCBRW8Zd56lXWEMx04+Yd09eiaEfAnUyk\/wZQ5nu9ycD2rHh0p3193uILzjdwfwV0Od52axvzH7f+Bczyn1P2reTDHb\/Q9LT98MyVNihQpWDR1HYQ8DPvpz7tID2lQ9MQC9h8SrNLmgIUheGKos0jsIhWUtYB0ww1okBTzlew3JblaYq4kqTDKOeEqCGvOQUyQAbNwHBs5rLCzkSIfo8eLsIm2f\/YGI5SKyhdo0K3VR0zVWpdU13onArZ8kdhU+wQ1X4LKunp94s1rGxdQhR5L6N+2\/TBCSjzdztkZ3BXUhquUPER3rhX0400f0DVMyQEa3shtqvJL6YZ5X4bKFIbxd0jqIn9wsFBAgwpn2kTS5z9hEqThwyJLmLxjYZAaOxTCHvfafpXHTH3aSRwePk6v914oWEEJQ+M\/mNAwopsrkLy9EnLCh7nHCxiRDJSZqAUnQnPMMDpjOtuY9eoF9yeYTlwCQdZvBRRE\/9SFVFZYwscFgaIoDJPlOxgVjKwLOUVCLjtbAIbDebhYuMyKJ6eq2EbcE0otv7ApQJp3YzfmPV4emDbAdWQw3Le\/3eT8Cxfo0En8jJjmEh+fWiFc49ZHpXwvEWFyqMkaDAsoaNFvrY12GsCWsqcxXMDgB3vWqMElwKrDCbtSjnl+XyqPrc0eEVa0JTebi8whhAeny48muDyaNHWc5IPJEYIhV8OUrOLgwF7zpgaoGHuF9RPDg204Hb4lh0sRtOETGQ0YkY7y6Ru20c6HzT5fIrVPBTSrfd5Q57gRSSwuqbeChaWgLhVEaxK1cbwmqy9qGBUkfXwvVBkqm4DaXCBQpClJm1xqtAIqj8QDYMkbVw93bNkdOpN7tP47keCqygetcl5EuoPIDKIQWWtfaJ2L+SfGiwvEWEnM2g49BzMjS14RJsxaJ+r8ODIACzR+ehvDfueAwisp88IAg2aQKSvJtTIa1x+2LpPctI4o8Hji2yQ8Yr9JRjdbsm4mDAnPmxtCpBaiXp4FPUssSYBrhEUYdTOezM7BiEigFZCqoaQ95dLLM+f652646aKA+4OnmWE6LrsbQ2Kr2C4kUSLHWfTa0UW0McfWiOExj8Iv5IebOD5LtcXoTKpISPEf96NsBSXofY6isWbSv5xznLK\/nYpDEAmKB9vos2kJHirXPGJS69QUJXb2jmtirZf6rEu3jkGpcYpNxsxsVB6NnB+mqUGdjrEeL\/DT7PpR6Y7a3TMyvLH\/FF4rAlPOR3yNxwu+rWwSGqMQSPdrg3JpoYXqjL5FQxwOiauJmKuXinCybeiXiIhT6yq3uT3izfBRMMaN5oquLW+MFSPDE+\/N3Npq\/vNyHibjsqgCyDcgq+VMsawhPolWUQbA\/w457NtcohrYkk84ikCZyttwqNvMOmt9QJJ1LgBdjMxkLb5n+wNZb8HsJqeUrQJEuz8rFCiIvetxbxxbiP5dJmNvvXQDCP+1I+aGcwyjZKwZiNtdWo\/SjgMcoXKw\/GgRCdsp3By2zfq8WlVPNweZZYNKgk12YenzyCBFyb44h6kCyW\/QKRZAfXRonJSVYNRRUlggfKQqrIigMLgzr5aIDu0KDVk95lYJEFHI+2fIyKD+30ZmkOvVHoRM4Rl43vEMlapqfSh0f\/HZBqhqxtONlnnqvWkyzGqBtdGSVJguH7QFDj5+GXQ0h0SFkqvE\/9AHbgrsmUx6e\/FN+84hV4N91HN4SA8pZhJQ+SSeXSryjVVBz28PFAPORmjZZKUZFOBmFT8WmBXtvkx\/Ad\/JLuVVrP93dqFZhhNCqQVB4eRkvx0HQaqThSR3P6asGSiwk4P\/m4jGPmkG1pQ03Eaqu9mReUjiZraFzQ+bjSG0Rt6c1oFcWre7BCNgA6AVLYyVckaS4HR\/QGdwVexmGLMbQQNGxpDkw1UuMCYQjf4YmG82ko+VlWM1BaBCgMfPn43fj3QN+K0\/R19ULaKnO6UWJOtWvpmkp12YcQ0qq7G7fJGkCKQhaddZs7n3dwViQ9gHCd3H\/ngzfLa+6mdf7I1j41wqVyKsZ9reYRcd+7FBrE6\/gsFVXdvRtzKTR8Hz6jO+5usiH7ewsoxdvnB7PMGWgXZFL5RmaJHm0oN0pZp5EgYix+hAtdHtIQqia1W1oBuZmPSLM10AWuJBO0R5Wuav3rpBce\/zGGCPN7PIs5chInosQQZDiCkiFp4O2izldh5nnSThwCScre+dbWOrg\/jDu2AK5OeZ6H7BkeE1Lp8aVEwDqbnryCGIG7UT3uApXvD9waASq5Xyup34pMT2V8njQHvtOvgWm37nveQUTj9VjlgAug8Q6Zzr3uYZBZB06GnSjllyEQhPDo2\/SnPxB+378xPvn89\/vz5NmGIJLLZvAgjViAAECyIzGWV3pCDCbkAh0JRXlnVlrskAs\/N3g0T8PjI\/jlNeyN22YjP6nr441kKiDQ\/2C6YVMpWewa+TGRKmwLdDs+uyO6Zlam1jK90SNNqoUPE0Cwvca7E78zLT1yhQjwL\/tKI0MBrRI1N8yAnCV8fG8j+XtIolNjgwnHPrDwLdbJ431V+nZQDI7TnBuhy9Rk3FP31zgflZldRJxuA+nJh0mOHkDGSasfdnPFW2os9PvF+i9Rd5Bj3d07RVeguziTjg7uz+LPJRqHa0Ky2P78qqVkuGV8hkjlIoeV9CI50fTB5vool8i3akLHgZi+F2LpU6hsoiypB1tGuSkTkw8fysbDzAOjgewdHy+j58TrEOz0p6fHOtxzNhvCcMdHj3vWBL3MzPdNJqItRfjLZwxIqDYDBWbtcsfdwyaFXbV1O8i9AZd02vKfWL9ts2OzS5MedV+9dkdwTzfEosfKYiTb7W0K+GowfVTTwofUlTyKRxXvQmC\/L\/mCIFprpG0c8ERZe5h9i59\/af9P2ZAuIyF7yAv73sgw0I7iER7dUDd3I7qc0jzGD6TAFxAjUwW948Uk5JOJiXSLv4PvrMm2T0l627eHN0X+NfLOSoM3C\/RuElxNkky0pmDBjzAqFUfACILEjgJnxNxxmg6fPHar9bOPkvu6zlnWO1hWBSNGaQncTD95znVBTxBiwFsN+4p27SimU8VYUgFiflSqYT\/b2ka2bvIW\/EkKUURMzNMQk9ZfkY+SXeBH\/Hg4Q\/ESdhL47+BS2FYsO\/NCy3sA04NbsT3REYTQoLyoeXPj9y2t0Gyho0HG+ekzeP4nwwKWS9vaRWwPp46pOiwhSkSLiq8Lkzxpgiesxc\/84x79PJFM1WzHhJxbyuRnwXRfvyKnMzZqDjrfZ+HHoZ+k\/nBcJa+QbW0mFWOr4B7QP8qm52vc9pRNTA43NB1Ok9s6+XdBTffbcJ95VoUSP9wAcyRkXmO0CqBkQMBZVWUKktVagGjzVFcV2fhNqyDYfUfFbHzTC1ikDvG0nf4PlpoQG1kwPubwlx8k7ytOFvm+yoyAYrVg9HjFMit8rDJINoovWOngKxku4rc03myFa1dPe52FM1Js4\/ySBXThqso0U7qi4tj5ulqIeQsvNWRMVTXEWiaMZzhbscUAPt28VFv6nJzOW7mGmKd4VBWuL1\/ujW7WgZKwyRCCYdOTwSdf6A==","iv":"0ba822c706e84ad25053a92c8398dbd1","s":"b96e0781e7c7c6f6"}
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