Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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0bu\/ubmTRPoftiAl5eTkuxSTBQYTDABlIBoeA\/ecocD9BQDHUBV5tWBTrxLdX7WPEUy+zyqZ8yteJGawks+WW1MkuAOgnofF6Jx4U3wvLCyeNghUrXGxekd33LaIUJKErJx+pMX+fdjnuYjYdWvrkUmKNZ1q1eNl6ScGlcmFDWUhMeMWIiseUx5GKtf2gjQIKuzH3BcPNGbE2FyedjnIAbNqIJ8QgnytFyQoo0lIL1Gl8b6jwx0hboIgC7UZEt3j6iu9AVrJZnz8ihM4lU8AO\/+MpWTSg4BXYgP53Ggv+OLA4aTM+Eg6JiKVSCs11y3qoIGqwP+ydhIrPjyDcdmKv1acMZ2F4zXwdRfn5AmLTSgtldL7m6JMRQhso+AKgJRHchlAMCmy3AN8PTNnCbBB0ezPYXnxXFBul5PPYPfB1hgX+PTYPBl1NQcZmF22dibMcDvpz8gA+ocdNoDRRMd0dvs+CCq\/ELQtX0N\/oejGengzeXSSUpcD6TKCE0S6wDAVkSp5EyWwP+KnBqbkj4N1xxfIAAVoTYJlaee6n1e2t1PpFRrB7XHAkLAPhA6mDH+KnN81\/sAdkl1PoDrJ1h3E20PMHpU60XaIsEcjENXMg1\/wnkZZEPyq+fIEWQCLFKo+a7zb7n8+12jtiMYDx+Uiyl76cOEJxc\/IxGTvuqd6m4RPBEpuOUyOLPrX7XZ0NyGzDsdDQbQfy6E6YM+3Uf9a1c+8wq+mgUVn9nrImTgic91HiJ9phUyQ9tVrqNL1FqcDkKmu6m9RbQA\/wBl+Oigbb8qNu0bljGpLA2ZX8BgTB+wfBU5MogSoYIW1k\/+AVcJ280BlieKZCMoxXkGzqS45gugu4sfbPtlJC98IRVK0ioWj16yVm1fa3kG2Vyck4G0KrWrDKzqP\/9rMwDD9KNNPCjCwBLntMxsFsA\/yOlKQZAxrncHmYjR12\/OMZpNlCNwvR8qtx0FOh6S5URRr+4IQeW\/Qjsq9CuDTDk13p9XV2yRxHoiTs+ArBE4FsUyR\/2T9G30dU172xQyVJh6FrTNKFNo1PAgS57Us8cwW2ru7XXjL8i8jh3adTbPTmFTEDf2JHXEB0kGaQTNiESfDzW6OEqHjLiXDwtZ6aX0ss\/jZxaLiLQ8vwj8T0CAD7zBoDqBgl4ln17Vs2ufkqEbDq\/3jCNG+dHHkDyWd9ctRcBE6IZCT7i3A+RmBXjXanLBjaJk8ijCkvgwBSTcmiu7HhuCM2c13U9UfGk9NYZaVy1VfKmvTDJQGwhcE0xBHBhK+Et71HpUnQQlXZ4bCipDXoCzyqvt1rzgPgJzSI9p9HrA5hNFdKvMVdJlp7mLZ8lVSlz6\/iN+ZBUljpoLDKuyjEuKX1Cpjfe15aZ75uBkqJIVkhU\/CrEq2Q\/dKGJKI8dfKNqJJmSxDSPrL85QdHsCj1uoq0BhscZaxqqJQ0bs6Gdfo71YmtTBjjP61hhvzOzeI\/dt9XzRqCQAwmL2LODOL\/6p77\/8eD76y\/w0zSh70U4FC\/SebNLn4jfpKMO2LvJflyhxnJKGSnqb73VoDYbVm+vr\/2N6e3jhNbP2I18hvTXhGe7VeBlQKRUelpIsl4+PCWsHRNocVFBIe8xYTxqdjSiFZqdL9eNel46eZxkG0N7WSrn6KAd0qLacr1GQFAEUhL+qpYt7C62UcX\/9+fNOFefsa6du42mciCN3rCSUdscRJT8MVYHzSArOyMaZJv2\/sw3+UDXoFMpfn8mcJXcqcaZ8Q77s7P4aA837NooITPHZphbG\/iq1SlcpRi186cHD9eE1aXMNfIFEqFo\/WHh99yZs70744R63p4ycf\/9sCFTpkVq60mwvVrEWjYuyC8hYae\/3rwv9gc8aZQAldup\/6tKmoLNonFVM8W2YpcCj\/0d1T1ENrMFvhDSzZMHqlQtNRg+SmotX1BzNUKCi2zMf1qiIFOOMIYJY9UjPoBZRLWLaeVMfEPXmad6khqcl9M\/IoBarLifobgmboVe9\/QY4C9Il3jvJY2Q1wjGk9Tu1Ccf\/DG83VmUFkHjKOG+sOcSL3ztDfleTFM3AZ6u8TAIg2AUNBfkmubZdvW3cku4KyMNukxW5PoyaDPvLqzL8SK3yPf+c7MkycOF2rWoyWdV6ZZx9iQRCuPCgHjlaaniauxQmY4GCqX8+q7p42KC1sGEpLXbaKs19EVdcNb09mjPsTDveTRiMtfkG4FWAISb3EJjgaFz6lzhwHBjKrEdY9YUzmg8h6sXYUDXpyatsAG8Phf8YIdzRZRx2XrHrLlti5gDCtiGOfVwnd5G6cUq8tGMP1grCSkbqbe6hxZEdpnMGRgGe\/EDy6WNFcc\/t2igieNUtiE1Rl1dXJKmd5Kt4TMJPNiHHq99sy4Rap2CZ9zruHCe7wc2c4I1IVu4QazicbqXHLidPhdEyXJnhtVkRJwrdv6QlbQuK\/nOBjSGjOOfc3esYN3cl0QdnJEayb1jk722N33T4a5EIKjg6dYrnLd3S+wK294Qe5LpqzKkjLmmWgdv22cNw1W7pZX3qeGfom7JCkedQVYqvbuWmDMZ4sknR67Ka++3VJaHl+uB6Jb0So4+GE1N9AqEHgYcpVfBvmsn3lDx\/D4OBTsAeA3g83Hr0WOTdc2OAUeIyDJzZwVsp6oawBoe+Z1P9Gn7JNcUYh8H\/7YymPZwx58Ed1w28\/JKip9Y\/ClFnMd1jN8lMpkvgl9R1kNaL0H+HXAtFUMXncZlr8MIo\/z4T5V37bsl53Q8Xgu0w1OkCS6B+e40kYhzxJjiq\/p4QGqe+2XIVHmCo4hBDB9QaQulyx1cTD2q3kwYyIQpJ5hC+HHVHQVJ4UCdjM7gORp0zODv+HXDBonwUu1vDwPUgoaN3Lm3PnbjJ0vK0qCFvEBmRXwpaUAXvGpavvgBt6TLA01oYEwoNcA4CNT1r7xsoq4B9wvQrf0Aiw7FSLN5axTqHJnGm\/LXRSzIgFjN72afqlSvuaOoHKWblSLk3OZeKYSgwdt5NQ1+434CiIR6oLPeyLl+KwLm8No5e4a3BXj2Ft9wtLM7tDbf\/tSLEhdYPD6ftH4vqhybSx1pK\/5iCIiUmkU\/aBja0O+wCudnkcKSsMNGAtIVtj76iu6wzA71B+HnqtbvdHzYhUgtm00Obul5sgtKlbTH8S0l5kfgt8bzSZD3GATaB4Id0JfnJhEGCKQ+I+PY7DyExTKWYpfmnUnv0Frp9ddi17Po2kYV4IllO6dEtEOw5\/7flbW7K9gZDkJy\/q\/6\/fCG6iZNg3UoLghy1Kz4nziPz3UKzAiNtKGOJnL+SVlxjxDgMwjDtGeqM513xsS65cBHmcdH4zwcWWVIBkwTTOvcKnb+Y3padQk+373QOUy5olKsS17+rrUyR9KmatblRXXP6G851Y1QkVk8Ks\/YYrzD04l6hOy05yBdVxFA4m1UmobAR7r5xa9eYlVO5wT6C7vRm5L5lKfyw4hSCxRv90b1XKIbIhwXCFalqOTiXJ+EuImQbF6YM6o8fP2svMt\/dIfnbo0dEbCToy3+kVLDFiwLM\/FwU308aFRKmfXX+rWFeP1wXoWcIsQbedplAjs6SW\/0bRpxxD9wVB0QPVQjrRbYvT+7Wbjfom1Cn\/2cCGkIuL9pLkYCAeJzM\/cMWRbId8e67fwLZIVZiuk7o6W7KzqSg9375KweYbSJEdJYvLnb3PoILcw==","iv":"10be7bb5f657ad29801078529c50f31f","s":"1206f3b3fee73508"}
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