Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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","iv":"29ec4fafaf5dd6bbbe16827d911e3a8d","s":"b968011f45687ba1"}
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