Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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","iv":"07fa2b4221bea3d30e85c4f91947da61","s":"89d12fc7e003def6"}
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