Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
{"ct":"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","iv":"9ef90f26a031f9c839e7553904b04489","s":"f3700d02773e5057"}
Share your thoughts. Click here