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Fashion brands moving toward direct-to-consumer marketing and commerce: Fashionbi

July 11, 2017

Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi

 

By Danny Parisi

As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.

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