Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
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","iv":"200c29de4d112ab6cad0548d834ed186","s":"68fb13538855c354"}
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