Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
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","iv":"0ed177801a9e570c10c85bbaa11f5bed","s":"5aef90463394beb3"}
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