Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
{"ct":"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","iv":"8c5d202464e8125af458e68252807c6a","s":"5a1b00435077a49b"}
Share your thoughts. Click here