Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
{"ct":"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","iv":"378203e47066404b3e8a9f76f9644027","s":"221d9b305fea4c18"}
Share your thoughts. Click here