Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
{"ct":"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","iv":"b90a6ba5aed39d2c85c2c4a8ead498e2","s":"0513798b7bd3b123"}
Share your thoughts. Click here