Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
{"ct":"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","iv":"366b7d1d64079d180f3e22664d05bf1f","s":"c5c50bd1864f81bc"}
Share your thoughts. Click here